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PartnershipsJanuary 15, 2024dawn.chat
Community is a buzzword. Every brand, football club, and university claims to have one. But in the digital age, "community" often just means a list of email subscribers or a follower count on Instagram.
We are all broadcasting, but are we really connecting?
At dawn.chat, we believe the strongest communities are built on shared experiences, not just shared content. We are building a platform that allows organizations to offer their members something far more valuable than a newsletter: a friendly voice to start the day.
Connecting two strangers can be awkward. If you put two random people on a phone call, the silence can be deafening.
But if you put two Chelsea FC fans on a phone call? They won't stop talking. If you connect two Durham University Freshers? They have immediate common ground. If you connect two remote employees from the same company? They have a shared culture.
This is the core of our partnership model. We use Shared Passion as the bridge to overcome social friction.
We are opening our platform to Sports Brands, Universities, and Distributed Companies to create their own branded "Wake Up" groups. Here is why it matters:
1. For Sports Teams: The Global Wake-Up Sports fandom is global. You have fans in Sydney, fans in New York, and fans in London. Because of time zones, a fan in Australia is finishing their day just as a fan in the UK is struggling to wake up. Imagine the power of a supporter in Melbourne giving a "Match Day Wake-Up Call" to a supporter in Manchester. It transforms your fanbase from a passive audience into an active support network. It recreates the atmosphere of the pub, digitally, across borders.
2. For Universities: Fixing the "Fresher" Experience University can be the loneliest time of a young person's life. You leave home, you sit in a hall of residence, and you don't know anyone. Dawn provides a safe, structured way for students to connect. It replaces the anxiety of walking into a crowded bar with a low-stakes, one-on-one phone call to start the day. It helps students build the connections that keep them enrolled and happy.
3. For Remote Teams: The New Water Cooler We don't need another Zoom quiz. We need human moments. For distributed companies, Dawn offers a way to recreate the "coffee machine" moment. It allows colleagues to connect as humans, not just as avatars on Slack. A 5-minute chat in the morning can replace the isolation of home working with a sense of belonging.
When you partner with dawn.chat, you aren't just giving your community a tool; you are giving them a role.
You are giving your "Morning People" a way to channel their energy and pay it forward. You are giving your "Night Owls" a reliable, human way to start their day positively.
You become the brand that didn't just sell them a ticket or a degree, but the brand that helped them have a good day.
We are currently onboarding select partners for our re-launch. If you manage a community—whether it’s 50,000 fans or 500 employees—we want to help you connect them.
Contact our Partnerships Team via hello@dawn.chat to discuss setting up your dedicated community group.